Sunday, October 10, 2010


This is rather a long post for a blog but it is for a very good cause. The accompanying article below was written by Stephen Visakay & Maddy Lederman. They wanted me to post this to help a friend in Florida. Below is her story. What we hope is to get the word out and maybe some one can help by taking her up on her offer.

My mother passed away eleven years ago and left me a most unusual 40-year collection of thousands and thousands of plastic swizzle sticks from all over the world. My daughter, the mother of three children (10, 6, and nine months), has fallen upon hard economic times and has no vehicle to transport her children, or search for a job. I am not asking for charity. However, in the interest of my grandchildren, I would like to trade my Mom's special collection for a safe, reliable vehicle for my daughter and grand kids. A recent article in the L.A. Times about the history of Swizzle Sticks prompted me to write this, and perhaps there will be some interest in my collection due to Mad Men on TV--they are the hot new retro collectible. I need help getting my daughter back on track, and I believe my mom would be pleased to know her treasured collection went to help the three great-grandchildren she has never met.
Please call or write me if you wish additional information, and thank you for your time.
Connie Mayer
North Fort Myers, Florida

Now own to Steve & Maddy's article...

“The difficulty of securing a cherry resting at the bottom of a cocktail glass without resorting to boorish antics obnoxious to people accustomed to polite social usages is so well known as to have become a matter of public comment and jest.”
--Jay Sindler
In his three-page patent copy, Jay Sindler used the cherry to describe how necessary his new invention, the Swizzle Stick, was, but legend has it the idea was sparked by an olive.
It was February 1934, a few months after Prohibition had ended. Sindler, an employee of the Converse Rubber Company and an avid inventor, sat contemplating his martini at the Boston Ritz Carlton’s bar one night, faced with the challenge of removing his olive without dipping his fingers into his gin. I like to think Sindler was on his second or third martini when it all came together. He envisioned a small spear with a paddle-like handle, imprinted with an establishment's name like a miniature billboard. It would be something the patrons could take home, cheaper than a book of printed matches and cheaper still than the cost of vanishing ashtrays and cocktail glasses. Sindler’s patent, number 1,991,871, was granted on February 19, 1935. Polite society caught on to Sindler’s invention and his new company Spir-it was off to a promising start.
There was some competition, however. With Repeal, all the great glass companies began to manufacture bar ware. Stirring rods once used by 1920’s Flappers were now mass-produced. Unlike the swizzle stick, glass swizzles didn’t have a pointed spear for fruit garnishes and were costly to silk-screen with a hotel logo. Some glass companies had the novel idea of inserting a tube of paper with advertising copy into a glass rod and sealing the end like a message in a bottle, but costly and impractical, this didn't last. Today this type of hollow (and easily broken) stirrer is one of the most sought after by collectors. Other attractive materials include Bakelite and Catalin.
Major developments in plastic manufacturing came along with World War II. By the 1950’s swizzle sticks came in an incredible array of shapes and colors and served as inexpensive advertisements for clubs, casinos, restaurants and airlines. All establishments had a custom swizzle stick even if they made do with the cheaper, stock version; a straight, tapered rod with a paddle signboard imprinted with a tavern’s logo.
Into the 1960's and the Space Age, there was a boom in the electronics industries calling for precision plastic parts which led to new technologies in thermosetting plastic injection molding. The period from the late 1950’s throughout the 1960’s was a Golden Age for signature swizzle sticks.
Drinks served on TWA flights sported a red propeller swizzle. At Trader Vic’s, a Hawaiian outrigger canoe paddle with a Tiki God handle graced the drinks at the venerable bar. The Thunderbird Hotel and Swim Club in Miami Beach featured a Flying Thunderbird on top of it's swizzle with the name in large script over the shaft. Playboy’s signature bunny-head sat atop their swizzles which, for some reason, were extra long. Many people saved the Playboy swizzle if they ever came across it. In fact, most of us have a few swizzle sticks saved somewhere. Taking a swizzle as a memento was encouraged. They were a promotional calling card or a remembrance of a wonderful trip or night on the town and they disappeared from nightclubs and hotel bars as fast as they were set out.
The swizzle sticks' popularity didn't last forever or even very far into the 1970's. For example, during the Carter years, the White House was dry. It was beer and wine only at State functions, no doubt the reason why Jimmy was a one term President. When he derided the “fifty dollar martini lunch” for businessmen, former House Speaker Jim Wright (D-TX), replied, “If the Good Lord hadn’t intended us to have a three martini lunch, then why do you suppose He put all those olive trees in the Holy Land?”
Inventor Jay Sindler would have agreed. ©

Check out clubs such as the International Swizzle Stick Collectors Association (ISSCA),
ISSCA President Ray Hoare and thousands of collectors world-wide, sociologists and anthropologists agree that these miniature, pop-culture icons give us an inside look at the past and are a valued collectible worth saving for future generations. And besides, they can still be used to stir your favorite drink.
If you’re looking for swizzles for your next party ask your parents, they probably have a box full somewhere. Or you can purchase swizzle sticks from the company started by Jay Sindler, they’re still in business. Spirit Foodservice, Inc has a fantastic web site with eco-friendly and biodegradable options. Marketing Manager Rachel Pantely tells us that swizzles are hotter than ever with the increased interest in retro cocktails.

Stephen Visakay is author of Vintage Bar Ware (Collector Books 1997) and has written for antique, collectible, and trade magazines. His cocktail shaker exhibition, “Shaken, Not Stirred, Cocktail Shakers and Design” has been featured in museums nationwide, including The Montgomery Museum of Fine Arts, The Louisiana State Museum, and The Milwaukee Art Museum.

Maddy Lederman is a writer and a filmmaker with offices in Palm Desert, CA and Park Slope, NYC. Email,
Also here is a link to Steve's article in the LA Times-Swizzle Sticks Make a New Stir

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